Socially Responsible Investing

Our History

At Rainbow Investment Solutions, we have a history of supporting individuals and small businesses in the pursuit of Socially and Environmentally Responsible Investing since 1998. We have forged long and trusting relationships with people like you, built upon years of SRI, ESG and Community Impact investing experience.

Our investment philosophy is built upon aligning your financial goals and dreams with ethical and sustainable principles and building portfolios that put your money to work investing in companies that reflect your values. We believe the best investments are in companies that combine strong financial performance with a solid commitment to creating products and services that are safe for the consumer, the environment, their employees, and their local communities. We can assist you in screening your investments according to your specific core values, environmental, social justice, and governance concerns.

What is Socially Responsible Investing?

Socially Responsible Investing is an investment strategy that aims to generate both social change and financial returns for an investor. These investments can include companies making a positive, sustainable, or social impact and exclude those who are making a negative one. Socially responsible investing allows you to invest in companies that align with your values. As part of our advisory services, we can design a portfolio for you based on environmental impact, human rights, diversity, and equity. In addition to our routine screening for fossil fuel producers, weapons and tobacco, we can tailor your portfolio to what’s important to you.

What is ESG Investing?

The letters ESG stand for environmental, social, and governance. ESG investing is a framework for rating how companies are performing when it comes to environmental, social and governance factors. The belief is that companies that do not take these factors into consideration are at greater risk for lawsuits, fines, and business expenses that will affect their success in the future. We subscribe to several sources that help us identify how companies are doing in this regard.

Here is how these factors are evaluated:

Environmental:

This looks at how a company uses energy, whether they are working on climate change initiatives as well as their greenhouse gas emissions and carbon footprint.

For you as an investor, this could mean favoring companies that are working to reduce water use, that have strong environmental initiatives or it could mean more investments in green energy sources, such as wind and solar, so that your portfolio reflects what’s most important to you.

Social:

The social factors evaluate how a company interacts with its employees and community. Do they pay fair wages? Do they have good benefits? Is this a safe workplace? Do they follow labor laws? We look for companies that give back to their communities and provide jobs that pay a decent salary and treat their employees fairly.

Governance:

Finally, the governance factors deal with how the company is structured. The leadership and management team of the company sets the tone and climate for the organization.

We look at the board and its diversity as well as its independence. Do they have good risk management? Are they behaving ethically? How do they handle conflicts of interest? Do they have accounting transparency?

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